Nibbling at Dylan Pahman’s Chick-fil-A argument

"As I noted, about two-thirds of customers want companies to take a public stance on issues and seek to do business with firms that share their private views. One of the few businesses to publicly uphold traditional values seems to have stepped back, while none of those who revile such values ever do.

I wish the market acted more rationally and efficiently, and I deplore the ongoing politicization of all of the things. But as Ludwig von Mises observes in Human Action:
It is a fact that people in dealing on the market are motivated not only by the desire to get food, shelter, and sexual enjoyment, but also by manifold “ideal” urges. … [W]e must not overlook the fact that in reality no food is valued solely for its nutritive power and no garment or house solely for the protection it affords against cold weather and rain. It cannot be denied that the demand for goods is widely influenced by metaphysical, religious, and ethical considerations, by aesthetic value judgments, by customs, habits, prejudices, tradition, changing fashions, and many other things. To an economist who would try to restrict his investigations to “material” aspects only, the subject matter of inquiry vanishes as soon as he wants to catch it."
- 'Nibbling at Dylan Pahman’s Chick-fil-A argument'